Commercial Realtors – Use Quality Photographs on Commercial Property Marketing

Commercial and Industrial property marketing
Use quality photographs and different angles to attract the enquiry to your property advertisements.

When it comes to marketing commercial property for sale or lease, make sure you as the agent have quality photographs taken of the property, and that you feature them on all the marketing material that you use.

You only have one chance to attract the attention of the buyer or tenant as the case may be.  The photographs should be taken so they show the property at the best angle and in the best way.

Commonly today you see many ‘top end’ agents and realtors using professional photographers to take the photos.  The cost of the process is carried by the vendor paid advertising, but the benefits far outweigh any concerns that the client may have on spending a bit more money in marketing.

To sell the extra cost of the photos to the client, show them some samples of quality photographs of other properties and then compare them to ordinary photographs taken by salespeople.  Given that photos of properties usually feature on the internet and in the newspapers and brochures, the photos are really important to first impressions of the property.

To take good photographs of commercial and retail property today, there are a few rules that can be used:

  1. Use a good quality SLR digital camera that allows you to take a photograph of at least 12 megapixels.  When you work with a camera of this quality, the photos you take will be clear and colourful.
  2. Take the photos of the property in the early morning or late afternoon depending on which way the building faces.  You will then get the right colour reflections on the front of the building from direct sunlight.
  3. Use elevated overhead photos to show just how big the property is and the boundaries.
  4. The photo should be taken at an angle to make the image interesting.
  5. Fill the photo frame with the building at its best angle.  Do not waste the foreground of the photo with expansive vacant space such as that with a car park.
  6. Give the photo some perspective by having an object or person in the foreground.
  7. Look for and avoid the obstacles that appear in photographs such as telegraph poles and power boxes.  You can generally take photographs at angles to avoid these things.
  8. Besides the main photographs of the front of the property for the marketing, take many more photographs in and around the building and the greater property surrounds.  You can use these in a slide show on your laptop with the client or any prospects.

When you adopt some of these processes, you make the marketing process all that easier.  Buyers and business owners then take more attention with your advertising and with the property details.  Isn’t that what the property owner wants?

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By John Highman

John Highman is an International Commercial Real Estate Author, Conference Speaker, and Broadcaster living in Australia, who shares property investment ideas and information to online audiences Worldwide.