Posted on

Secrets to Listing Success in Commercial Real Estate Brokerage

commercial real estate broker podcast

The listing process is today highly competitive in commercial real estate.  Most listings are subjected to a competitive tender and presentation process.  In this audio program by John Highman, you can learn some of the main factors that help with listing conversion.  (NB – if you need more sales ideas in commercial real estate, you can get them in Snapshot right here – its free)

This is an audio training program for commercial real estate brokers and agents.

If you have been struggling with your listings and or the clients as part of listing conversion, listen to the recommendations that John makes in this program and review your listing presentation and strategy.

You can get the audio program right here:

Posted on

Eight Things Commercial Property Leasing Agents Must Know

commercial real estate broker podcast

Commercial real estate leasing is quite special in a number of ways.  There are pressures to work through with tenants and landlords.  In this audio program by John Highman, you can learn how to optimise the leasing process for better results.  (NB – you can get plenty of leasing ideas in Commercial Snapshot right here – its free).

John talks about the property leasing market today and what needs to be done to convert better enquiries from tenants.  There are some other ideas in the audio program about listing, marketing, and negotiating.

You can get the audio program below:

Posted on

How to Resolve Commercial Real Estate Prospecting Problems

So many brokers and agents struggle with or fail to establish a new businesss prospecting model for themselves.  That single fact then frustrates the progress of the brokerage with listings and commissions.

(NB – if you need help with real estate prospecting, you can get that in Snapshot right here – its free)

 

It’s all personal in property

To get some traction in real estate prospecting and new business, there are some skills to be learned and implemented.  There is a ‘fast track’ to the process that every person can persue.  It is a bit like learning how to drive a car; you learn the basics, then you start practicing.  Over a few weeks and months, the skills are refined and better results occur.

 

What are the real estate facts?

After some 35 plus years in the industry, I can safely say that I am always learning in so many different ways; skills can be refined.  Any broker and agent can improve their professional approach to the industry.

Clients and properties set new boundaries and requirements that ‘push the boundaries’ on real estate skills and marketing.  Nothing is ordinary.  The internet is also shifting the focus on some property types such as ‘shopping centers’ and ‘retail shops’.

 

Setting prospecting skills in place

Having worked with many agents over the years, there are some ‘hurdles’ that most people strike.  To help with that I have put those issues in a list for addressing and resolve.

You can get the audio file right here:

 

Posted on

The Best Sales Tips Ever in Commercial Real Estate Brokerage

In commercial real estate brokerage sales, the focus that you create on certain things will help you get results.  Many agents and brokers get diverted and distracted away from the things that really matter. (NB – get more sales tips in commmercial brokerage right here in Snapshot – its free)

In this audio program by John Highman, you can learn some of the important daily tasks in brokerage sales that can give you more traction in your market place with clients and listings.  Isn’t that what its all about?

Fast track your career in the industry by using some of these ideas.

You can get the audio program right here:

Posted on

How to Improve a Career in Commercial Real Estate Brokerage

Hong Kong harbor at sunset.

A career in commercial real estate brokerage can be very rewarding.  In saying that, a good degree of planning, research, and effort is required to achieve reasonable results over time.  Every broker should have a plan to work to and that plan should be refined from tracking results and actions. (NB – you can get more tips on brokerage here in our Snapshot program – its free)

In this audio program, I share the key factors that I think are the most important when it comes to personal business improvement.  If you are looking for more clients and listings, then this audio podcast will likely help with ideas.  See how you compare when it comes to these 13 key issues of performance and control in brokerage.

You can listen to the audio file below:

Posted on

Fast Tracking a Career in Commercial Real Estate Brokerage

commercial real estate broker podcast

When you are looking to establish or grow your career in commercial real estate brokerage, there are things to do in building market share at a personal level.  In this podcast program by John Highman, you can learn the key facts of building a good database of clients over time. (NB – you can get more career tips in commerial real estate brokerage right here in Snapshot – its free)

It is always the case that a broker or agent must know lots of people in their location and across their property type.  That is a deliberate strategy and focus.

In this audio recording, John Highman talks about the importance of focus at a personal level.  Build your real estate business in real and relevant way.

You can listen to the audio right here:

 

Posted on

How to Win New Clients in Commercial Real Estate Brokerage

City view at sunset

In commercial real estate brokerage sales and leasing today, the clients that you know and work with are the foundation of your listings and commissions over time.  Your client list has to grow in a continual way and that should be the ‘top priority’ of your working day as an agent.

Note: if you want more client contact ideas as an agent or broker, you can get them here in our ‘Snapshot’ program – its free)

 

Client Focused Questions

Here are some key client questions for you to consider:

  1. What is the best type of client for you to serve locally?
  2. How can you ‘stand out’ as the agent of choice in your region?
  3. Why should clients remember you as an agent when they need property help?
  4. Why are you a better choice than your competitors from a ‘broker’ perspective?
  5. What is your service approach to ‘exclusive’ clients and how is that special?

As you strive to build market share as an agent, these questions are quite important.  Your database, and client interaction should be built around these core issues.  Your answers to these questions should not be ‘generic’ if you are to capture a good share of the local property market and client base.

In this audio program by John Highman, you can learn some more facts about client contact and conversion in commercial real estate brokerage.  You can get the audio below:

Posted on

How to Make Your Sales Pitch in Commercial Real Estate More Engaging

In commercial real estate brokerage, your sales pitch can always be improved through practice and skill development.  The information that you gather locally and have compiled over time relating to the local property market will always be valuable and interesting to the clients and prospects that you work with. Recognize the value of your information, and use it comprehensively in every listing pitch and presentation. (NB – you can get plenty of sales and listing pitch ideas in commercial real estate as part of our ‘Snapshot’ program right here – its free)

 

You can talk about recent levels of enquiry, trends in prices or rentals, the best methods of marketing, and feedback from recent inspections.  You can display your information graphically, as statistics in the form of the chart, and also pictorially.  Recognise the different ways to engage your client in the listing presentation with valuable local property market information.

 

In this audio by John Highman, you can learn some of the very specific ways to improve your sales pitch and presentation with a new client when it comes to listing their property in today’s market.  You can listen to the audio below, where you can download it as required.

 

Posted on

Ways of Building Tenant Mix Strategies that Work in Retail Shopping Centers

shopping center mall

In a retail shopping center, there are key factors to watch that can impact the shop tenant mix and the vacancy factors.  (NB – you can get plenty of retail shop leasing tips in our Snapshot program – its free)

As a leasing expert in retail you really do need to balance all of these issues mentioned below in any shopping mall and the shopping center, particularly when placing a tenant:

  • Positioning a new tenant in the retail cluster of tenants
  • Choosing rents that aligned to the local market and that are achievable for the long term
  • Lease documents that build the landlords investment position over time
  • Lease clauses that encourage the tenant to build their successful retail business

So there are things to do here.  I have said many times that ‘retail’ is perhaps the most unique and special part of investment property performance.

In this audio program, I talk about the special factors of retail leasing and tenant mix establishment.  You can get the audio here below:

Posted on

A Guide to Sales Pitch and Listing Presentations in Commercial Real Estate Brokerage

Hong Kong harbor at sunset

When you are pitching for a listing in commercial real estate brokerage, consider the focus points of the client and the specific factors of the property itself.  Then review the local market conditions.  Your dialogue can evolve from those elements.

Develop your lines and ‘patter’ to engage the clients thinking.  Avoid the jargon that we commonly use in the industry, and break things down into the core facts that really matter with the property.  Simplicity tends to win more attention and closure on listing situations.

Give the Client a Clear Picture

Be specific and relative to the location and property type.  Understand how you can add value to the listing process by specialising within a specific location and marketing the property specifically and directly to the right target audience.

In this audio program, John Highman talks about the ways you can direct the client’s thoughts in the listing pitch towards the things that matter so you are reducing the impact of any competing brokers.

Posted on

Commercial Real Estate Leasing – Rental Income Growth Strategies for Agents

City buildings on city skyline.

When you work in commercial real estate leasing, you will need a good degree of local market awareness to help you with the leasing and rental strategies of any property negotiation.

Note – You can get plenty of commercial real estate leasing tips and ideas through our regular coaching and training material right here.

As you work for different landlords with different property types locally, the market rents, and the occupancy costs vary from property to property. In this audio program, John Highman shares some ideas to help you improve your leasing market awareness and negotiation outcomes.

Of course you can work for either landlords and tenants in today’s property market. They can both be valuable clients to work for from different ends of the leasing equation. It doesn’t really matter whether you work for landlords or tenants, but it does matter as to how you optimize the rental position of your client as part of the leasing process.

As you strive to achieve better results in the leasing market today, consider the special factors of lease occupancy where you can add value to your client. Most particularly those factors should include the following:

– level of market rental
– lease duration
– lease documentation
– optimal use of leased space
– sensible balance of occupancy costs to area occupied
– vacancy minimization
– the budgeting of occupancy costs given current market rentals

In this audio program, John Highman shares some specific income growth strategies that you can use in commercial and retail property leasing today.

You can get the audio program below:

Posted on

Commercial Property Management Questions to Use in a Handover

City buildings on Sydney Harbour

When you take over a new commercial property as part of a management strategy for a new client, you should ask specific questions relating to the asset, its history, and the tenancy mix.

You can get plenty of commercial property management tips and ideas as part of our regular online coaching right here.

There are many things to explore as part of a new property management listing on your brokerage books. In this audio program, John Highman talks about the factors to question and review. Most particularly key matters to look into will include:

– lease documentation
– tenancy mix
– property maintenance routines
– risk matters
– rentals and rent recoveries
– critical dates
– vacancy factors and pressures

You can listen to the audio program here to understand exactly how you can approach the handover process in commercial property management today. It doesn’t matter whether you are managing a retail shopping centre, or a commercial office tower. The same strategies and processes apply. Attention to detail will help you with the fact review and gathering process.

You can get the audio below: